Nov
06
Fox Sports 1 Advertisers Got Make-Goods in the World Series
Posted in: Uncategorized
Fledgling cable channel Fox Sports 1 has been offering “make-goods” in some high-profile sports events on broadcast sibling Fox as it looks to compensate for ratings shortfalls.
Some advertisers on Fox Sports 1 are being offered time in Fox broadcasts such as college football games and pre-game and post-game NFL programming, the buyers said.
Some advertisers even received time in the World Series on Fox. And if FS1 continues to under-deliver, some buyers suspect very early pre-game inventory on Super Bowl Sunday could be made available.
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