Fox Hits for the Cycle With MLB All-Star Game
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A lineup crammed with baseball’s most exciting young stars and the promise of reaching July’s largest TV audience has advertisers swinging for the Petco Park fences on the eve of Fox’s coverage of the 2016 MLB All-Star Game.
While the power-hitter categories (automotive, movies, telco, sports apparel, beverages) once again have snapped up much of the available in-game inventory, Fox is particularly chuffed about a few new elements that cropped up in time for the Midsummer Classic. According to Fox Sports Media Group’s exec-VP of sales Neil Mulcahy, thanks to a hitherto unannounced new deal that makes Intel an official sponsor of Major League Baseball, the tech giant “will participate in the broadcast for the first time in nearly 10 years.”
Intel in 2015 spent approximately $73.5 million on national TV inventory, per iSpot.tv estimates, and while its top four targets were live NFL, NBA and college football and basketball broadcasts, its total MLB investment was a little more than $15,000.
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