Fox Gets the Party Started With Daytona 500 Marketing Effort
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With just a few days to go before the green flag goes up at Daytona International Speedway, Fox Sports is revving up a promotional campaign designed to position the most prestigious event on the Nascar calendar as a Super Sunday of sorts for auto racing fans. Designed to appeal to hardcore stock car enthusiasts and Daytona 500 newbies alike, the Fox initiative looks to get a lot of mileage out of on-air talent like Gordon Ramsay and Homer J. Simpson.
As part of the Daytona Day promotional blitz, Fox has enlisted Chef Ramsay to whip up six recipes and a lethal pitstop cocktail for racing fans looking to elevate their party game beyond the usual burgers-and-dogs fare. Among the items on the bellicose Brit’s menu are pulled pork sliders, sweet potato tater tots and a chocolate cake topped with a bacon, bourbon and butterscotch frosting. On the booze front, the host of “MasterChef Junior,” “Hell’s Kitchen” and a number of other Fox culinary-competition series has whipped up what amounts to the poor man’s speedball in the Daytona Destroyer, a potent blend of Southern Comfort, Jgermeister and Monster Energy drink.
In a video that clocks in at a little over six and a half minutes, an uncharacteristically chill Chef Ramsay walks hungry Nascar fans through the eight-hour process that renders a humble pork butt into a squadron of party-ready sliders. Fox has edited the presentation down to a two-minute clip that it has authorized its local affiliates to air during their morning news shows.
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