Sep
27
Fox Creates Non-Linear Ad Sales Role for Streaming, On-Demand Platforms
Posted in: Uncategorized
Fox Networks Group is making another move in its effort to reinvent the TV ad model for the digital age. The company named David Levy to the newly created role of exec VP of non-linear revenue.
Mr. Levy, chief operating officer and co-founder of TrueX, the ad-tech firm Fox acquired in 2015, will lead sales, monetization strategy and operations for all non-linear platforms, which includes Fox.com, Fox apps and video-on-demand, among others.
The appointment comes just weeks after Fox unexpectedly announced the departure of Toby Byrne, who had been leading ad sales for the entire portfolio since October 2014. Fox is currently searching for Mr. Byrne’s replacement.
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