Hasta La Creative!

Foursquare has traditionally been a way for customers to promote their favorite bars, coffee shops and restaurants. Now, those shops will be able to promote themselves to consumers.

The four-year-old mobile app company has started allowing a “handful” of local New York City merchants to promote their store listings within the service, meaning they will be able to target Foursquare users in the vicinity. Until recently, promoted listings were limited to large national merchants such as KFC and Radioshack.

It’s the first time Foursquare has generated revenue from small businesses and a foray into the fast-growing local mobile ad market, estimated at $1.2 billion in 2012 according to BIA/Kelsey.

Continue reading at AdAge.com