Four Ways to Turn Up the Volume with Millennials This Music Festival Season
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Peace, love and an audience of captive millennials that’s the theme of this year’s summer music festival season, which is already in full swing. Last year, a staggering one in five millennials attended a music festival, with many paying top dollar and traveling long distances to see their favorite artists. And while music festivals are a marketer’s dream in terms of connecting with an audience that’s savvy, engaged and open to new experiences, the competition is fierce. In 2014, some 447 brands played a role in 300 music festivals worldwide, according to analysis by FRUKT. With so many companies and devices vying for the heart of the notoriously discerning millennial, how can you break through the noise and make your brand stand out?Here are four ways to connect with millennials during summer music festival season:
Think mobile first. Millennials make up the largest segment of smartphone owners. In the second quarter of 2014, 85% of millennials ages 1824 and 86% ages 25-34 owned devices. With the right audience targeting and geofencing capabilities, plus emerging technologies like beacons, it’s becoming easier than ever to reach your target audience at the right time and place on their mobile device.
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