Hasta La Creative!

Data-security events in the modern era could be categorized as “Before Target” and “After Target.” The effects of the company’s late-2013 data breach of as many as 110 million consumer records and credit-card numbers continues to ripple — even reaching marketing departments across the country.

The Target breach and subsequent media coverage “put some wind in the sails” of a previously-backburner cyber-security-task-force initiative at Este Lauder Cos., said Teena Lee, VP-privacy and e-commerce counsel at the beauty firm. “The conversation now is getting a little bit more organized.”

Lately when people at Este Lauder are developing a new branded mobile app or implementing an

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