Hasta La Creative!

Every few years, someone hosts a “Death of the Music Industry” panel at an industry conference like Advertising Week. The title is provocative enough to get some butts into seats (even if it doesn’t guarantee that people will stay in them), and it’s seen as an effective way to lure a wide swath of executives and marketers.

The tradition continued Tuesday at B.B. King’s on 42nd St., where five panelists discussed how the music industry isn’t dying so much as evolving. Here are four key takeaways, most courtesy of Riyhana Bey, the director of client services and strategic planning at Spike DDB.

1. Artist behavior is the main thing standing in the way of more artist-brand partnerships

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