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General Mills Inc. will increase advertising and media spending in its current fiscal year as it tries to limit its sales declines, even though it’s not expecting much near-term improvement in the categories in which it plays, the company said Wednesday.

After deep cuts in media spending in fiscal 2017, plans for fiscal 2018 include a double-digit increase in outlays for the Nature Valley snack line, which is rolling out more than 20 new products, more emphasis on Old El Paso, and campaigns in yogurt and cereal.

General Mills managed to impress investors with a better-than-expected profit and sales that fell less than anticipated in its fiscal fourth quarter, which ended in late May. Its shares were trading about 2% higher on Wednesday.

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