Four Marketing Takeaways From the World Economic Forum
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This year’s World Economic Forum saw over 2,500 dignitaries from all around the world descend on Davos. More world leaders than ever before attended, which resulted in similarly record levels of security.
I am fortunate to have been a participant at three Forums now and the sheer thrill one gets from bumping into, meeting and hearing inspirational leaders from around the world never diminishes. Personal highlights for this year include: discussing cocktails with Michael Dell, sharing an elevator with JP Morgan boss Jamie Dimon, bumping into Bono in a coffee queue and being brushed aside by the security detail of the President of Nigeria.
In past years, a single clear and resounding theme has emerged from Davos. This year, there was a very eclectic mix of seminars and numerous topics were discussed, which probably indicates that the world is gradually returning to normality as the economic cliffs begin to recede. Leaders are now talking about growth, increasing prosperity and the creation of jobs, rather than pure survival.
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