Mar
13
Four Decades Later, Ad Industry’s Self-Regulation Remains the Gold Standard
Posted in: Uncategorized
When advertising industry self-regulation was created in 1971, no one predicted that the system would last.
Self-regulation programs were viewed through a negative lens and perceived as cosmetic and transitory public-relations efforts, rather than real programs with real teeth.
Now, with more than four decades of experience, the self-regulatory system built by the advertising industry and administered by the Council of Better Business Bureaus is the gold standard against which other self-regulation is judged.
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