Mar
29
Four Contenders Flock to Detroit To Pitch Cadillac Advertising Account
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Three of the biggest ad holding firms are vying to handle Cadillac’s creative account.
Agency execs from a trio of companies — Interpublic Group of Cos., Omnicom Group and Publicis Groupe — flocked to Motor City yesterday to be briefed by General Motors marketing leadership about the Cadillac pitch. All told, spending is estimated at around $250 million.
It’s a closed process, there is no consultant overseeing it and it will be a fast-moving review, executives familiar with the matter say. Final presentations are expected to take place in May. The key decision makers at Cadillac will include VP-Global Bob Ferguson, Director of Advertising Craig Bierley and VP-Marketing Don Butler.
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