Forsman & Bodenfors Wins Black Cube for Volvo Work at ADC Awards
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Forsman and Bodenfors swept the ADC’s Annual Awards this year, winning not only Advertising Agency of the Year, Interactive Agency of the Year, but also the Best in Show Black Cube award for its standout “Live Test Series” work for Volvo Trucks, which included this hilarious, viral spot that featured Jean-Claude Van Damme doing a death-defying split atop two trucks. This is the first time the ADC has awarded a Black Cube since 2011, when Wieden + Kennedy earned two of the honors for Nike’s “Write the Future” and Old Spice “Responses.”
The awards, which were handed out in two parts — one for Design, Print Advertising, Illustration and Photography and another in the Broadcast Advertising, Interactive, Motion and Special Awards categories — took place during the ADC Festival of Art & Craft in Advertising and Design in Miami Beach.
For the first time, this year the awards featured a balanced jury of both men and women. Jury chairs included Leo Burnett Canada CEO Judy John; production company Buck principal Orion Tait; and Goodby Executive Creative Director and partner Margaret Johnson.
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