Former Saatchi Execs Start Firm to Clean Up CPG Mess
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In a year when Unilever thwarted an unsolicited takeover bid and Procter & Gamble Co. fended off (in preliminary results) an activist investor seeking a board seat, it’s clear the packaged-goods industry is a mess. Now, two longtime P&G agency hands have offered to help clean it up.
Cliff Francis and Vaughan Emsley, who headed, respectively, creative strategy and client service on the global P&G account at Saatchi & Saatchi from 2000 to 2015, have launched Cleanup on Aisle 7, a consultancy aimed at quick strategic and creative fixes for CPG players.
Emsley comes directly from heading strategy and client service at creative crowdsourcing shop Tongal, which he joined last year. He says he made the move to join his old friend and colleague Francis, now free from Saatchi contractual restrictions. They aren’t looking to displace or replace agencies, though Emsley says he may make referrals, including to Tongal, when clients want.
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