Former McCann Exec Marcio Moreira Dies At 67
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Long-time McCann Erickson executive Marcio Moreira passed away on June 18, of complications following heart surgery in Boston. Mr. Moreira, 67, retired in 2011 as vice-chairman of McCann Worldgroup after a career that had started 44 years earlier as a film projectionist in the Sao Paulo office of McCann in his native Brazil.
In his many roles at McCann, including chief creative officer, he was one of the most influential and admired global advertising executives, and forged strong relationships with global clients like Coca-Cola Co., General Motors and Nestle.
For several decades Mr. Moreira was a high-profile figure at the Cannes Lions International Festival of Creativity, taking place this week on the French Riviera. Ad executives attending the festival were shocked to hear of Mr. Moreira’s death, and reminisced about the Cannes experiences they shared with him over the years: the McCann cocktail party he used to host at the Hotel du Cap, his late-night piano playing, and finally the farewell party at his longtime friend Washington Olivetto’s home near Cannes during Mr. Moreira’s last Cannes in 2011 before retiring at the end of the year. (Mr. Olivetto is chairman of WMcCann in Brazil).
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