Hasta La Creative!

A Portland, Ore.-based startup called Chirpify that enables in-stream purchases on Facebook, Twitter and Instagram has raised $6 million from an eclectic group of investors that includes Nick Brien, McCann Worldgroup’s former chairman and CEO.

Founded last year, Chirpify has 13 employees and found an early sweet spot among musicians and record labels looking to spur fans to buy an artist’s single straight off of a social channel, with customers including Green Day and Snoop Dogg. Its systems lets consumers make a purchase by commenting on a post that’s been set up as a Chirpify commerce listing, which opens a window asking for their credit card information if they haven’t used the platform before.

Chirpify makes money by charging a monthly licensing fee, as well as a 2.9% fee plus 30 cents on transactions for commerce listings. It can also be used to drive actions like newsletter signups and contest entries.

Continue reading at AdAge.com