May
02
Forget Spectacles: As Snap earnings arrive, focus on forced-view ads and that redesign
Posted in: Uncategorized
No one will be focused on Snapchat’s second-generation video sunglasses when the company reveals quarterly results on Tuesday.
The glasses, known as Spectacles, are mostly a sideshow to what everyone really cares about: Has Snapchat’s redesigned app had any impact on usage, and is the ad business still growing?
Last week, Snapchat introduced the new glasses, with sleeker frames and less conspicuous cameras, priced at $150.
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