Hasta La Creative!

Regardless of whether Pokmon Go becomes the next Pinterest or is just the Pong of our generation, marketers need to get ready. The game has become a wild hit, with more than 20 million people in the U.S. playing it daily, at twice the usage of Facebook. And it signals five new ways to advertise in a virtual world.

First, let’s define the new medium. Augmented reality, or AR, is simply the mixture of digital worlds (images, video and sound) and physical reality, experienced first by today’s mobile screens and eventually by eye goggles with better vision or haptic suits with full-body sensation.

2016 is the year AR arrived. In February, the Florida startup Magic Leap secured $793 million in VC funding for its glasses that project high-resolution animations over real space. Microsoft in March began shipping developer kits for its HoloLens headset. And Facebook has purchased Oculus, a virtual-reality pioneer, for $2 billion. With all the big tech players investing, AR is coming fast.

Continue reading at AdAge.com