Forget Flowers (or Gold Lions): Fisher-Price Invites You to Give a Mom a 'Mommy'
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Each is based on a familiar stepping stone of early childhood. The spoon feeder, for example, can go to a “mealtime aviation expert” who discovered “baby food tastes better when it lands by plane,” while the potty award can go to moms who “fought hard” for a “diaper-free lifestyle.” Users bestow an award on friends by sharing it on Facebook with the hashtag #TheMommys.
According to Fisher-Price Digital Director of Global Brand Marketing Michele Zimmer, “The Mommys” are part of the brand’s “Best Possible Start” platform centered around early childhood and the idea that kids’ best starts begin with Mom and Dad. “We challenged 360i to come up with a way to celebrate moms, but also make sure we’re celebrating the milestones that children go through in a positive way.”
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