May
22
Forget Chucky. Today's Tech Toys Are Much Scarier (for Marketers)
Posted in: Uncategorized
They’re cute and fun, they answer “Why” questions with more patience than most parents, and they keep kids occupied for hours on end. But are tech toys a danger for kids?
As internet-connected products gain in popularity with both children and parents, toy marketers are grappling with the challenges of selling products that could be hacked, opening the door to privacy concerns and PR disasters.
“If you’re traditionally a toy company and now you’re adding this layer of connectedness, you’re wading into areas you know nothing about,” said Michele Martel, an attorney who runs consultancy Martel Media House. “You’re not a tech company, but you’ve become one because now you’re an Internet-of-Things company.”
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