Aug
26
Ford's Quick Lane Brand to Be Title Sponsor of Detroit Bowl Game
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The new college football bowl game at Detroit’s Ford Field will have be called the Quick Lane Bowl, named after Ford Motor Co.’s chain of more than 700 auto service outlets at Ford and Lincoln dealerships.
Members of the Ford family also own the Lions, organizers of the bowl. Financial terms of the multiyear title sponsorship were not disclosed.
The team and company officials announced the deal at a Ford Field press conference this morning, which ended a year of speculation about who the bowl’s title sponsor would be.
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