Jan
22
Ford: Squeeze, Street Smart
Posted in: Uncategorized
This month, Ford is debuting new advertising to support the launch of its completely reimagined 2020 Ford Escape. The vehicle offers advanced driver assist technology, more leg room and a new hybrid that achieves best-in-class range and MPG. The advertising is based on the platform “Built Street Smart,” and is derived from proprietary data insights that identified behaviors and attitudes most relevant to the vehicle’s target audience, defined as “confident escapists.” These are people who try to balance today’s always-on, chaotic world.
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