Mar
10
For Watch Debut, Apple Will Skip AT&T for Luxury Retailers
Posted in: Uncategorized
Apple’s new murderer’s row of fashion executives did not appear on stage yesterday during Apple’s lavish event. But their handiwork is coming to light.
When the Apple Watch arrives on sale on April 24, it will not be found at AT&T, the first wireless operator to carry the iPhone. “We do not plan to carry it at launch,” Mark Siegel, a spokesman for AT&T, said in a statement. Instead, the device will showcase at several high-end fashion retailers globally, part of Apple’s goal to position the product as a luxury item.
Women’s Wear Daily reports:
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