For Super Bowl Advertisers, Pre-Game Is the Real Game
Posted in: Uncategorized
We don’t even know who’s playing in the Super Bowl yet, but already the first official Super Bowl commercial has been released: Lexus’s Super Bowl ad for its NX SUV.
Early releases of Super Bowl ads always raise questions. Aren’t marketers spoiling the suspense that keeps viewers watching during Super Bowl ad breaks? Aren’t they ruining the fun for consumers? But it’s increasingly clear that the TV advertising game is won by preparations done well before kickoff. And advertisers that don’t have a solid game plan in place today will find themselves on the loser’s bench on Feb. 2.
While most of the press attention gets focused on the ads that air during the game, it’s the pre-game activity that sets stage for this spotlight. The two-week runup to the game contains a massive amount of hype, both for the game itself and for the game’s supporters and sponsors.
Post a Comment