Dec 10

For Some Direct-to-Consumer Brands, Cyber Weekend Started Early

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This past Cyber Weekend, which saw $7.5 billion in online sales alone, one marketing slogan cluttered inboxes across the country: “Black Friday Starts Now.” Direct-to-consumer brands, once known for abstaining from the mass retail holiday Amazon affectionately calls the Turkey Five, jumped in whole-hog this year (or continued from years past). Take beauty brand Glossier,…

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