Apr
10
For Its Most Sustainable Store, Ikea Is Advertising Directions via Steps and Mass Transit
Posted in: UncategorizedIn America, we’re pretty used to ads telling us how to find a chain’s nearest location, but the directions are usually based on interstate exits or measured in miles–and we expect to find sprawling tracts of available parking when we get there. Ikea’s new ads for its Greenwich location in London offer a refreshing alternative:…
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