May
04
For Giant Clients, Dedicated Agency Becomes Model Du Jour Again
Posted in: UncategorizedIt's been three years since the collapse of Enfatico, the ill-fated agency structure built to service Dell. But despite the failure of that venture and some others before it, a host of global marketers — including Bank of America, Pepsi, MillerCoors, General Motors and Sprint — are all turning to the concept. Why?
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