Aug
01
For EA, In-Housing Was a ‘Fluid, Cyclical Journey’ Driven by Data Security
Posted in: Uncategorized“In-housing” has become a regular buzzword in the ad-tech industry recently. But as Belinda Smith, head of global marketing intelligence at EA, told ad-tech reporter Ronan Shields at Adweek’s NexTech Conference, the term “marketing transformation” is a better fit. It also rolls off the tongue a lot better. Bringing media buying efforts in-house isn’t a…
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