Jan
24
For Creative Thinkers: Lessons From the Dairy Case
Posted in: Uncategorized
The dairy aisle isn’t the most inviting hangout spot. It’s a cold, fluorescent-lit place where shoppers’ eyes can glaze over before a massive wall of yogurt options in the search for something Greeker or cheaper among all those plastic tubs. Most people grab their favorite brand and a gallon of milk and get the hell out of there.
But people in advertising are not “most people.” I once stood in the dairy aisle of my local Wegmans for over 30 minutes, looking a bit suspect, if not entirely creepy, I am sure, to the grocery retailer’s many employees. I was watching people buy cottage cheese.
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