Mar
10
For Brand Ads Online, Bigger Is Better
Posted in: Uncategorized
NEW YORK (AdAge.com) — Web publishers such as NYTimes.com, ESPN.com and CNN.com think they know what will attract more brand advertising online. Hint: Try ads that look more like the ones Apple has been running on the front page of NYTimes.comand WSJ.comthan, well, those belly-fat, IQ and credit-score ads the networks are spraying everywhere.
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