For an Insider View of NY Fashion Week, Just Download Snapchat
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Models clad in indigo fur-collared jackets, sequin-emblazoned dresses and feather-lined skirts make their way down the runway. And fashion fans don’t even need a ticket to get a prime view from the front row at Rodarte’s show.
Enthusiasts the world over just need to download Snapchat’s app.
At New York Fashion Week, there has been a rise in Snapchat use among fashionistas, like Lucky Magazine’s Editor-in-Chief Eva Chen and “Man Repeller” blogger Leandra Medine. Rather than just sending posts to friends that disappear within seconds, they’re using Snapchat’s public “story” feature to let followers see a compilation of photos and videos from the last 24 hours. It’s yet another way that the startup is gaining traction at a time when it’s said to be seeking a valuation as high as $19 billion.
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