Hasta La Creative!

The GOP may wrest control of the Senate from the Democrats in the mid-term elections and key lawmakers are retiring or are in danger of losing their seats. But the nation’s big advertisers are keeping their cool amid the political turmoil, confident they will have the right allies in the next Congress.

Dan Jaffe, group executive VP-government relations for the Association of National Advertiser, said the possible takeover of the Senate by Republicans, a party that’s considered more business-friendly than the Democrats, is not necessarily a boon for the advertising industry because the issues important to the marketing industry don’t neatly cross party lines. And despite a couple of years of gridlock, the next Congress is expected to consider a number of issues important to advertisers, including tax inversion and deductibility, advertising of e-cigarettes and privacy concerns.

“We will be able to have our voice heard no matter what party wins,” Mr. Jaffe said.

Continue reading at AdAge.com