Jul
11
Footlongs Go on … and on … and on in Subway's New Campaign
Posted in: Uncategorized
Subway is playing up and playing on the size of its Footlongs in a new campaign from The Martin Agency, the shop’s first work for the chain.
The campaign, which the agency did on a project basis, features a new tagline, “So much sandwich.”
The work has a bit of a humorous tone and includes extreme closeups of the two sandwiches being sold for $6 on a limited basis, the Subway Club and the Sweet Onion Chicken Teriyaki. (Yes, Footlongs are now $6 when they’re on promotion and have been for some time, even if the $5 Footlongs of the once-ubiquitous jingle still pop into your head.)
Post a Comment