Sep
25
Football and 'Big Bang' Are Broadcast TV's Most Expensive Ad Buys
Posted in: Uncategorized
TV’s costliest shows this season are the ones that have a preponderance of live viewership.
Football continues to dominate as the most expensive programming for advertisers, with NBC’s “Sunday Night Football” and CBS’ “Thursday Night Football” coming in No. 1 and No. 2 in broadcast, respectively, on Ad Age’s annual pricing survey.
On average, advertisers pay $627,300 for a 30-second spot in “Sunday Night Football,” up about 6% from last season’s cost.
Post a Comment