Hasta La Creative!

Scripps Networks is promising advertisers reach comparable to that of broadcast TV during this year’s upfront negotiations.

Of course, none of Scripps’ individual cable channels, which include Food Network, HGTV and Travel Channel, come close to reaching the audience broadcast network’s reach on any given night. But Scripps is offering what it is calling a “Lifestyle Road Block,” allowing advertisers to air a commercial across all of its channels at the same time.

“Advertisers are asking about scale, scale, scale, reach, reach, reach, and what can we do for them on one night,” said Jon Steinlauf, president-national ad sales and marketing, Scripps Networks.

Continue reading at AdAge.com