Food Giants Plan Massive Giveaways

Two of the package food industry's biggest titans, General Mills and Kellogg Co., announced massive giveaways last week aimed at combating hunger through Feeding America, formerly known as America's Second Harvest. General Mills' Hamburger Helper is donating money to provide as many as 3.5 million meals, while Kellogg is giving an entire day's cereal production, more than 55 million servings, valued at about $10 million.

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