Hasta La Creative!

Maybe it was the unseasonably cold weather. Or perhaps people just don’t want to eat food from a stranger. But food blogger Vani Hari got a fair amount of rejections Monday as she sought to persuade passersby in downtown Chicago to sample the U.K. version of Kraft Macaroni & Cheese.

The stunt, held outside a Jewel-Osco supermarket, was part of Ms. Hari’s well-publicized effort to persuade the food giant to stop using artificial dyes in the version of the product sold in the U.S. Her point is that the U.K. version, which is called “Cheesey Pasta,” does not have the dyes, which Ms. Hari believes are unhealthful. And the goal of Monday’s “taste test” was to prove that the two versions taste the same by handing out tiny cups of the U.K version.

While plenty of people walked right by her, she was able to get roughly 10 people to gulp down a shot-glass size portion of the Cheesey Pasta in the span of about a half an hour. Most of them agreed with her that it tasted about the same as the U.S. version. Although one woman said that “for some reason this didn’t taste as cheesy,” before admitting that perhaps it was because she usually adds extra butter at home. Despite the sporadic response on the street, Ms. Hari got plenty of attention from where it matters most: the local media, including this TV news report.

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