Jun
18
Following WarnerMedia’s Exit, OpenAP Sets Advanced TV Partnership With NCC Media
Posted in: UncategorizedOpenAP, which seemed to be on shaky ground following WarnerMedia’s exit from the consortium in April, is expanding its reach once again via a new advanced TV partnership with NCC Media, the national advertising sales, technology and marketing firm. Under the new deal, national advertisers can use OpenAP’s audience segment definitions to buy across NCC’s…
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