Jul
29
Follow the Money: Presidential Campaign Spending on Hispanic TV
Posted in: Uncategorized
The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk
Editor’s note: Here’s the 24th installment of the 2016 Presidential Campaign Ad Scorecard. The chart below represents a collaboration between the Ad Age Datacenter — specifically, Kevin Brown, Bradley Johnson and Catherine Wolf — and Kantar Media’s Campaign Media Analysis Group (CMAG). Some context from Simon Dumenco follows. –Ken Wheaton
On May 5, Donald Trump notoriously tweeted a photo of himself eating a taco bowl with the message “Happy #CincoDeMayo! The best taco bowls are made in Trump Tower Grill. I love Hispanics!” As for paid ads meant to appeal to Hispanics, however, Mr. Trump is showing no interest in Hispanic broadcast media.
Post a Comment