Flurry Launches Service to Track Mobile App Users, Offline
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At the moment, a company like Ford can count the downloads of its mobile-app and even blast out ads for the app to “car enthusiasts.” Soon, they’ll know if the app users actually crossed into a dealership.
Flurry, the mobile-app measurement and advertising platform, assists brands in targeting car fanatics, “Movie Lovers,” “Bookworms” and forty plus other consumer “Personas.” On Monday, Flurry announced a partnership with Research Now, a digital data collecting firm, to create what they call the largest panel database on mobile users. And they’re selling it to marketers.
Currently, Flurry tracks behavior and demographic data on 150 billion app sessions a month. With its new offering, the firm couples its reach with Research Now’s survey tool, ADimension. Marketers can identify a target audience, strike them within a mobile-app, then see what they did after.
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