Hasta La Creative!

Flo made her 100th ad appearance this week with a new campaign from Progressive agency-of-record Arnold Worldwide.

Over the past seven years, Flo has donned many hats. She evolved from her humble beginnings as a cashier into a love interest, a reality star and an insurance pusher; she made friends and enemies. She even gave audiences a glimpse into her youth. Such approaches have allowed the character to stay relevant with consumers through 100 ads and counting, but CMO Jeff Charney said it’s her relatable-nature that gives her staying power.

“She was authentic and real,” said Mr. Charney. “She was different than anything else in the industry an industry that is literally an arms race right now.”

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