Florida politicians just spent $27 million more on TV ads, right after Hurricane Michael struck


The public narrative in the wake of Hurricane Michael is that Florida politicians are in public-servant mode, doing everything they can to help the victims of the powerful storm that just destroyed parts of their state.

The private narrative is that, well, politicians are still politiciansand this is midterm-election season, so for god’s sake, stay focused on what really matters: getting elected or reelected.

On Thursday, just a day after Hurricane Michael made landfall, Florida’s gubernatorial candidates and their parties added a collective 20 percentnearly $27 millionin TV ad buys to their campaign-ad schedules, according to Ad Age Datacenter, which parsed raw data from Kantar Media’s CMAG (Campaign Media Analysis Group).

Continue reading at AdAge.com

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