Jun
11
Florida-Based Ad Fraudsters Skim Millions From Advertisers, Then Disappear
Posted in: UncategorizedSome of the globe’s most recognizable brands — including Oreo, GlaxoSmithKline, Burger King and Sprint — were bilked out of millions of dollars by a Florida company that used fake websites to skim from the ad-tech ecosystem.
Then, the scam’s operators simply disappeared.
Perpetrators of online ad fraud are usually portrayed as running sophisticated, high-tech operations. But this scam is notable for its simplicity. The fact that some of the biggest names in ad tech were unable to detect it draws the industry’s fraud-fighting capabilities into question.
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