Floral Expression: Boys Will Be Boys

Floral Expression Outdoor Ad - Boys Will Be Boys
Floral Expression Outdoor Ad - Boys Will Be Boys
Floral Expression Outdoor Ad - Boys Will Be Boys

Some men do like receiving flowers so why is it such a feminine thing? The strategy was to change womens’ perceptions of giving flowers to men to raise awareness for an independent flourist in Leeds. From this I came up with the big idea ‘Boys will be boys’. It shows men holding flowers whilst demonstrating typically manly habits which women find annoying. This is a humorous representation of men with flowers.

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