Hasta La Creative!

The first ad in Barker/DZP’s new global print campaign for Hästens beds shows a nude beauty suspended a few feet above one of the company’s products. (See the full ad here.) Is she fondling her left breast? I’ll download the screen-saver, study the artwork closely and let you know. There’s lots more about the ad campaign, including a making-of video (how did they get her to levitate, anyway?), over on the Hästens Web site. I’ve had the dream pictured above more often than I can recall, though not on a Hästens bed. It usually ends with the woman transforming into a fanged, slug-like creature that chases me into a classroom on the day of a big exam for which I haven’t studied and forgot to wear pants. Hästens beds sell for up to $65,000(!), so I assume the target audience can afford plenty of psychotherapy. I’ll just grab some some Corn Flakes and put on some Moby to help me fall back to sleep.

—Posted by David Gianatasio