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Lululemon’s Recall Is Only Its Latest Quality Question

The yogawear marketer Lululemon Athletica reported financial results Thursday morning that beat Wall Street expectations — but said its recall of too-sheer black yoga pants cost it revenue of $12 million to $17 million in the first quarter and will erase another $45 million to $50 million this year.

It may also have a more lasting impact. By now many people, yoga practitioners and otherwise, know about the recall of Lululemon’s signature Luon line because the pants revealed too much of their wearers. To give credit where credit is due, Lululemon responded to the quality issue quickly and across all channels. And there may have been no other choice. But the recall has led to a shortage of a flagship product, forcing consumers to look to the competition while this issue is addressed.

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