Mar 24

Flashcode Big-Mac without any words / L’In-QR-oyable lookalike

Posted in: Uncategorized
THE ORIGINAL?
Mc Donald’s / Flashcode teaser – 2020
A simple scan of the poster links to a playlist
with unexpected musical genres.
Agency : TBWA Paris (France)		 LESS ORIGINAL
Mc Donald’s / ReQRuitment – 2022
A simple scan links to job offers at Mc Donald’s
Source : Cannes Lions BRONZE, Prix GPCE 2023
Agency : Starcom / Publicis Conseil (France)

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