Apr
20
Flashback Friday: Leo Burnett — Humanist, Storyteller, A Man of High Standards
Posted in: UncategorizedLeo Burnett studied journalism at the University of Michigan and received his bachelor’s degree in 1914. His first job out of college was as a reporter for the Peoria Journal Star in Peoria, Illinois. In 1917, he moved to Detroit and was hired to edit an in-house publication for Cadillac Clearing House. That’s right, Leo B. was an early practitioner of content marketing. […]
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