Hasta La Creative!

Digital advertising is booming. In 2013, for the first time, Internet ad revenues surpassed TV ad revenues, according to the Interactive Advertising Bureau and PricewaterhouseCoopers U.S. Once cautious about new media, the world’s biggest marketers now are singing the praises of digital marketing’s effectiveness.

But as agencies and advertisers race into digital media, they need to come to grips with a startling number: 26. That is the percentage of ad spending wasted, according to Neustardollars that can be reallocated to better-performing media.

To maximize results, advertisers need to manage their data effectively to eliminate overlap, identify the best-performing audiences and keep digital CPMs as efficient as possible.

Continue reading at AdAge.com