Five Ways to Make Your Content Resonate with Consumers
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In a world where the amount of digital information created and shared has escalated by more than nine times since 2005 — with more than 27 million pieces of content being shared every day, according Nielsen — the bar has been raised for branded content experiences to capture consumers’ attention and resonate. Content can have massive reach and the power to influence purchase decisions. But too often marketers try to create content without taking the foundational steps first.
Good content marketing isn’t a one-off. It takes strategic rigor and organizational alignment to achieve the speed, scale and continuity to be successful. If you are going to invest in content marketing, invest in the right way of doing it.
Here are five best practices — from A to E — that will consistently deliver valuable content and drive business results for your brand.
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